- Journalism postgraduate and digital copywriter
- More than 10 years' practical experience in content creation
- Exceptional communication skills with proven expertise in digital marketing
- Meticulous attention to detail; strong problem-solving and technical abilities
- A resourceful writer, editor and administrator
SKILLS
- Writing and editing
- Digital media
- Print publications
- Pricing and planning
- Communication
- Content management
EXPERIENCE
Digital Copywriter – DAC Group, Toronto (Mar '12 – Present)
- Developed digital marketing collateral including SEO campaigns, landing pages and display banners; researched and wrote thought-leadership and content marketing articles for syndication
- Managed multiple simultaneous projects for clients including WestJet and RE.MAX; exhibited creative problem-solving skills in order to meet tight project deadlines
- Assigned Resource Manager for copy team; developed comprehensive understanding of digital communications and messaging architecture; assisted with campaign planning
Website Data & Content Coordinator – Kitmondo.com, UK (Feb '11 – Oct '11)
- Liaised with stakeholders to acquire, proof and publish B2B marketing content; as first point-of-contact, managed CRM databases; scheduled and carried out site updates
- Assisted with email performance analysis (Lyris Email Labs), PPC keyword development (Google AdWords), SEM ad copy and image manipulation (Adobe Photoshop)
- Project-managed content marketing campaign through specialist buyer guides; demonstrated exceptional CMS and research skills to help build and publish new venture ERPfocus.com
English Language Subtitler – IMS Ltd, UK (Oct '06 – Jun '10)
- Created professional-standard TV, DVD and theatrical caption copy; successfully met multiple daily deadlines for international clients including Disney, BSkyB and Sony Pictures
- Excelled at prioritizing a complex, detail-oriented and time sensitive workload and undertaking efficient research in a wide range of subjects; mastered a diverse range of specialist software
Contributing Editor (Freelance) – musicOMH.com, UK (Apr '03 – Present)
- Proofed, edited and optimized site content; managed site updates and indices using FTP, highlighting and previewing noteworthy material; liaised with media contacts to build publishing schedule
- Contributed tailored editorial copy; provided feedback and mentoring to writers; managed web 2.0 projects, including the site's first-ever podcast series, resulting in more than 1.5 million monthly visits; spearheaded social media-oriented Tracks column
Staff Writer (Freelance) – The Crack Magazine, UK (Dec '06 – Jan '09)
Filing Clerk – Newcastle University, UK (Sep '05 – Sep '06)
EDUCATION
CIM CAM Diploma in Digital Marketing
Cambridge Marketing College, UK – Graduated 2011
MA Journalism
Sunderland University, UK – Graduated 2005
BA Hons English Language
Newcastle University, UK – Graduated 2004
PORTFOLIO
An accomplished copywriter and editor, I have more than 10 years' experience in print and web editorial roles, and continue to play a role at musicOMH.com. I have published news writing at suite101.com and instructional writing at Demand Media’s eHow.com. A selection of my print portfolio can be found here and I also blog in a personal capacity as A Magpie Amongst The Beavers.
